When it comes to creativity, I swear I have little to no control over it--and can't even fathom where it comes from.
I might do or say something very creative and then have my mind tell me, wow, that was funny but a bit off-color for your audience, or, what a creative idea you had for that holiday wreath only it would cost about $5000 to make.
I love to write, which in itself is a creative process, but when I can write with a flair, flaunt rules, conjure up word choices that are fresh, original and creative, I'm at my happiest.